Rhys Binney to lead Axe Group’s global growth strategy

Axe Group founder Martin Stewart is pleased to announce Rhys Binney has joined Axe Group as SVP Growth Strategy

By Martin Stewart : 26th of April 2021

Ex-Gartner director, Rhys Binney, has joined Axe Group’s leadership team as Senior Vice President of Growth Strategy.

Martin described Rhys as an experienced leader in the industry and his appointment as critical to Axe Group’s plans to take its world-leading insurance software to the global market.

“Rhys brings an intimate understanding of digital business, innovation and performance to the role,” Martin said.

“I was particularly impressed with his ability to communicate complex technical information in a clear and concise way,” he said.

Rhys said he was looking forward to helping Axe Group expand on a global scale.

“This is a great opportunity to grow Axe Group’s footprint and its product offering while maintaining the company’s exceptional culture,”

“I was attracted to Axe Group because they promote diversity, inclusion and wellbeing. These are issues close to my heart, and the research shows diversity creates higher performing and happier teams, which directly leads to innovation and better outcomes for our clients.”

According to Martin, Axe Group’s diversity has been key to its business success.

Prior to joining Axe Group, Rhys spent three years as a director at Gartner for their CIO and CEO advisory groups. Rhys began his career in the Australian Army. He went on to postgraduate study and teaching, with a focus on international relations. Since then, Rhys has held roles in management consulting, technology sales and recruitment. Rhys has also published research on strategy, organisational culture and the creation of high performing teams and leaders.

Rhys is also an avid sportsperson, participating in ultra marathons, ocean swimming, and rock climbing.


Whether you’re looking for an innovative platform to support business growth, you’re over capacity and need to outsource a project, or you’re in a jam and need a rapid solution, Axe is ready to support you.