Axe Group, a fresh thinking software company enabling clients to outperform, has announced the strategic appointment of Carolyn Henley as Marketing Director based in Sydney.
Henley joins AXE with 15 years of experience in IT industry marketing and a proven track record in creating successful marketing programs that drive business results. She will be responsible for developing, managing and delivering marketing strategies and programs in support of the company’s Axelerator insurance software platform.
Most recently, Henley was Asia Pacific Marketing Director for 3Com Corporation based in Singapore. In this role, she was responsible for leading the company’s regional marketing programs and the development of the Asia Pacific marketing strategy, including partner programs, lead generation, product launches and online and interactive campaigns. Previously she has also held Marketing roles in FrontRange Solutions, CA and IBM.
Kimberley Lathe, CEO, AXE, said, “We are delighted to have a marketing director with the experience and market understanding that Carolyn has to drive our business forward. We are looking to marketing to achieve our goals of increasing brand awareness and generating new business opportunities from our target markets, primarily the insurance and financial services sectors.
Carolyn Henley said, “The opportunity to build and implement an end to end marketing strategy and strategically contribute to the long term evolution of a company like AXE is an exciting challenge. AXE has a strong foundation, from products through to people, to drive towards achieving significant growth in the coming years.”
About Axe Group
AXE is a fresh thinking software company enabling clients to outperform with our Axelerator Insurance Platform, the first Adaptive STP system for automation of New Business, Claims and Lifecycle Services. Axelerator enhances competitive advantage by providing one-touch and personalized process execution, with smart handling of exceptions. Its rules-driven environment allows businesses to continually change and innovate to keep pace with market dynamics. Our strength is building unique solutions to complex business problems enabling our clients to achieve their market goals.
